2014年2月24日月曜日

HackSF presentations

Presentations from HackSF:

Eviction Defense Collaborative


Winner: Team 3 "We will help you stay" text message campaign 

Reaching vulnerable segment who are fearful and intimidated via text message on cell phone, which everyone has. They will run a highly targeted and culturally sensitive campaign.

Key Message "It's Your Home and we want you to stay"

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They will run language specific creative on ethnic media.

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The winning team.

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Team1: Pyramid scheme

Create objects that conveys the following 2 messages:

"Don't Move" and "Know your Rights"

Physical campaign- send 50 pyramids to churches, community centers, etc.
Digital campaign - website with quiz to direct you to the right resource.

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This was the team I joined- creating physical Pyramids would have been fun ;)

Team 2 "I am San Francisco" campaign 

Displaying people's faces on bus stops and websites.
Key Message: "I am San Francisco"

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Website to ask simple questions and direct to the website with resources.

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SF Goodwill

Winner is Team 3: Alarm clock app 

A mobile app that makes money donated to GoodWill if you don't wake up on time. Simple buy clever!

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The winning team.

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Team 1. Goodwill pop-up store + mobile app

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Team 2. Goodloop

They had 2 Goals: 1. Show that we are more than thrift stores 2. Raise money. They target people under 40 to donate to GoodWill. They will create a mobile app called "Goodloop" which is similar to Taskrabbit, which has "get good" and "give good" options, and if you donate, you will get some kind of task or training.

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La Casa de las Madres

Winner is Team4: Know the number campaign

There are women suffering from domestic violence who can't reach out for help by themselves, so they will create allies for them - group of people who doesn't need help themselves but are willing to help, people who you can turn to.

This team will create the "Take the pledge" website, so that they can get the phone number.

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They submit pledge, and stickers are given out.

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The winning team.

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Team 1. Campaign to raise awareness & education "Expose the Secret"

Domestic violence by nature is rarely visible and happens behind closed doors. It is seen as taboo and difficult to discuss. It is not always easy to recognize or is denied, and it is perceived as a "Poor-person problem" -> they will bring the Domestic Violence conversation out of the shadows and educate the community.

This team will run targeted Comcast spots/YouTube ads, bus shelter posters, etc

This is a poster from one angle, when you change the angle- different message appears.

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Looks like a nice family photo.

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But when you change the angle domestic violence reality shows up.

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They will put those on bathroom stalls as well.

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They also have "reverse makeup" idea -when you play the video, a woman is taking off her make up, and bruise appears on her face.

Team 2. Twitter campaign

Making people tweet #1000voicesstrong

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1. Heatmap of Domestic Violence. Green is places that has domestic violence, Blue is places to get help.

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2. Tweet campaign - Tweet map of people talking about domestic violence.

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3. Platform to share their stories anonymously but with zip code

Key Message: "It's not just you, domestic violence is happening everywhere"

Team3. domestic violence video campaign

Word of mouth, a website to share conversation.
This team will put posters in boutique which has URL to video, which has URL for "more info". Many women don't know what is normal, so they want to show what is a normal step.

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Congratulations to the winning teams, the non-profits will receive $5,000 each to implement your ideas!

Disclaimer: The opinions expressed here are my own, and do not reflect those of my employer. -Fumi Yamazaki